SEO Marketing Course in Kundli Sonipat Haryana

SEO Marketing Course

SEO marketing course of all levels: fundamental, intermediate & advanced level with great learning on data analytics, webmaster tools, link building techniques and more!

SEO Marketing is one of the key elements of Digital Marketing. It’s a dynamic field that grows and changes with time. Nowadays it has become more complex than ever before. Guidelines for putting up the content, building links and designing of user interface – all have become more stringent. And violation of them leads to penalty with various degree of severity. Unlike earlier, It takes more efforts, time and analysis to result in enhanced search engine ranking and improved visibility of brand and business online.

 

What is SEO?

 

SEO is a long term marketing strategy that takes inputs for a prolonged period before producing any results and providing any dividend to the facilitator. Inputs involve anything that may be required at the time of implementation. It may be in the form of funds, manpower, latest technology, infrastructure, expertise etc. Not just this but it also takes a good understanding of

  • Dynamic Algorithms
  • Trending Topics
  • Audience Mindset
  • Technology Progression
  • Market Dynamics

It all depends on how SEO is strategized and be implemented. It is not about managing things in-house by team however it involves some off-factors that depends totally on third party policies, and guidelines.

 

Types of SEO

 

  1. White Hat SEO
  2. Grey Hat SEO
  3. Black Hat SEO

 

White Hat SEO: This is a legal approach of implementing SEO by following all the rules and guidelines made for webmasters. It involves original content with no copyright infringement, good quality links and user friendly interface with no spammy links and hacking tricks. Original and genuine content made with right intention to help readers is what preferred by search engines and mostly ranked above on the search engine result page.

 

Grey Hat SEO: It involves some of the legal and illegal methods in producing results. It can be considered as blend of white hat SEO and black hat seo tricks that takes no deliberation by webmasters. The proverb “By Hook or By Crook” rightly set here as the ultimate result should come up in the form of ranking on SERP and online visibility of brand.

 

Black Hat SEO: This technique of implementing SEO has no virtue in the industry. It involves all the prohibited tricks of SEO that are banned by the Google and other search engines. Webmasters usually take this way to produce immediate results on SERP. All ways of duping and deceiving users to get some immediate gain is what preferred. It is not preferred in industry as it may leads to have some penalty imposed by search engines or the complete ban of domain and content. 

SEO Marketing Course Curriculum

1) Introduction to SEO Marketing
  • Understanding of Business
  • Basic Understanding of SEO
  • What is Search Engine?
  • How does a search engine work?
  • Anatomy of Search Engine Result Page
  • Google Ranking Factors
  • Keyword Importance and Research
  • Competitive Analysis
  • Latent Semantic Indexing
  • Landing Page Guidelines
  • Basic Tools for SEO
  • Best Blogs to Follow in SEO Industry
2) Keywords Management
  • What are the keywords?
  • Different Types of Keywords
  • Keyword Planning Tools
  • Keyword Research Process
3) On-page SEO
  • SEO Meta Title Tag
  • Meta Description Tag
  • Meta Keyphrases
  • SEO Permalink Structure
  • Breadcrumb
  • Silo Content Structure
  • Image Optimization
  • Heading Tag-H1,H2, H3, H4, H5, H6
  • TF& IDF
  • Keyword Density & Proximity
  • Content Writing Style
  • Incoming and Outgoing Links
  • On-page SEO for wordpress site
4) Off-page SEO
  • Types of links
  • No-follow, Do-follow links, Page Rank
  • Anchor text and natural link profile
  • Link building best practices, Page Authority and Domain Authority
  • Link pyramid & Link wheel
  • How to find relevant sites for backlinks
  • FFA / MFA sites
  • SEO don’ts (Black-hat techniques)
  • Starter guide for SEO by google
  • SEO checklist for new websites – useful third-party resource
  • Black Hat SEO
5) Advanced SEO
  • Premanent and Temporary Redirects
  • Types of Sitemap and Implementation
  • Robots.txt
  • 404 Error 
  • Page Caching
  • Page Loading Speed
  • Broken Links
  • Geo Tagging
  • Text-to HTML Ratio
  • Open Graph
  • Rich Snippets
  • Boilerplate Content
  • Cornerstone Content
  • Keyword Cannibalisation
  • SEO Audit Tools
  • Glossary
6) Local SEO
  • Introduction to Local SEO?
  • Local Citation Managment
  • Google My Business, Bing Places and Maps Listings
  • Bulk Location Upload via Google Places
7) Multi Language Website SEO
  • Setting up of website in multi language
8) E-commerce SEO
  • Robots.txt file for E-comm website
  • Content writing style for roduct detail pages
9) Webmaster Tools
  • Introduction to Google Search Console,
  • Introduction to Bing Webmaster Tool
  • Introduction to Yandex Webmaster Tool
10) SEO Data Analytics
  • Introduction to Google Analytics
  • Web Traffic Analytics
  • Tracking code set up
  • Goals set up
  • Funnel view
  • Custom Parameters and Reports
  • Property Setting
  • Product Linking
11) Skill Test
  • Exam – (MCQ & Subjective)
  • Practical Test

Course Highlights

Category:                        Premium

Modules:                         11

Lecture Delivery:           Online & Offline Classes

Course Duration:           1 Month

Accreditation:                Certificate of Completion

Languages:                     English & Hindi

                                Batches

Weekdays (Mon-Fri):    10.00am-12.00pm

01.00pm-03.00pm

04.00pm-06.00pm

Weekends (Sat-Sun):    10.00am-12.00pm

01.00pm-03.00pm