Digital Marketing Premium Course

DMPPC Curriculum

1) Introduction to Digital Marketing
  • What is Digital Marketing?
  • Why It is a Trending?
  • Chronology of Events in Order of their Occurance?
  • Core Concepts
  • Google Algorithm Updates
2) Responsive Website Architecture
  • How To Plan Website Structure
  • Pages Creation Through Web Builder
  • Set Proper Navigation Across Pages
  • Proper Use of Title, Headings, Font, Size etc.
3) Search Engine Optimization
  • Evolution of SEO
  • SEO Best practices
  • How Google and Other Search Engines Work
  • How To Perform Keyword Research
  • Title, Head, & Meta tags for website
  • Image & Video optimization
  • Link Building
  • Robots.txt and XML Sitemap
  • Google’s latest Algorithms 2020
  • Google Hacks to Improve Your Search Ranking
  • How to do Backlink Audit & find potential forums for posting with competitor research
4) Creative Infographics
  • Plan & Create Creatives 
  • Text to Image Ratio
  • Proper Use of CTA
  • Use of Most in Use Creative Designing Tools
5) Search Engine Marketing
  • Understand & Create Customer Journey 
  • Keyword Research & Planning
  • Remarketing, RLSA & Dynamic Targeting
  • Shopping PLA Ads
  • Smart Display Campaigns
6) Facebook Marketing
  • Business Page Set up
  • Content Planning & Creation
  • Posts Sharing & Scheduling
  • Planning Customer Engagement
  • Facebook Advertising & Optimization
  • How to increase likes of the Facebook business page?
7) Instagram Marketing
  • Why Instagram & How To Get Started?
  •  How to Create an Instagram Business Profile
  • Top 10 Things to Post on Instagram and When to Post!
  • Instagram Captions & Hashtags
8) Twitter Marketing
  • What to Tweet + How to Interact on Twitter
  • How to Grow your Twitter Following
  • Twitter Reporting + Analytics
9) Pinterest Marketing
  • Introduction
  • Pinterest Product Pins + Rich Pins
  • Pinterest Audiences
  • Pinterest Analytics
10) LinkedIn Marketing
  • Create and Optimize Personal
    LinkedIn Profile
  • Create a LinkedIn Company/Business Page
  • Set up Company Showcase Page
11) Email Marketing
  • How to write effective content
  • Gain leads through nurturing Email Marketing Strategies for B2B & B2C businesses
  • Drip Email Campaigns
  • Best Email Templates for Communication
12) Advanced Data Analytics & Reporting
  • Understanding Big Website Data Through Google Analytics
  • User Activities Tracking on Website  through Google Tag Manager
  • Insights on the Audience for Better Targeting
  • Understanding User Flow & how to create Industry-wide reports
  • Set up advanced filters on views
  • Create your own Custom Dimensions 
  • Create your own Custom Metrics
13) Content Planning & Creation
  • Business Storytelling
  • Usefulness of Content
  • Build a Content Creation Framework
  • Plan & Implement Long-Term Content Strategy
  • Generate Content Ideas
  • Develop Topic Clusters & Pillar Pages
14) Affiliate Marketing
  • Overview of Affiliate Marketing
  • How to Start as an Affiliate Marketer
  • How to promote products on your own blog 
  • How to promote products on social media
15) Bloggers & Guest Blogging
  • Overview of Blogging 
  • Identify the niche to drive traffic
  • Embed links in between the blog
  • Advantage of blogging
16) Ecommerce Marketing
  • Set up an online store
  • Integrate payment gateway
  • Upload products & their descriptions
  • How to track users through tracking tags
17) Lead Generation
  • Understanding the Conversion Strategy
  • Important Conversion to Inbound Customers
  • Build Effective Conversion Path
  • Creating Lead Gen Forms
  • Capturing Lead through Social Media
  • Building Landing Pages
18) Inbound Marketing
  • Overview of Inbound Marketing
  • Circular Inbound Model
  • Combining Funnel & Circular Inbound Model
  • Know your brand purpose
  • Create an ideal buyer persona
  • Set buyers journey for business
  • Bring the audience to home, catalog or product pages
19) CMS Management
  • Understanding the dashboard
  • Hands-on experience on different tabs & options available
  • Selection of Best Plugins
  • Manage pages, posts & media files
  • Get audience insights directly from the dashboard
  • Manage SEO from one place
  • Secure data transfer
  • Manage backup of the website
20) Basic HTML and CSS
  • Overview of HTML and CSS
  • Introduction to head, meta, and title tags
  • What are attributes
  • HTML headings, links, and paragraph
21) Google Data Studio
  • Use Templates
  • Publish reports
  • Develop customized report theme
  • Manage data range & filter control
  • Use data resources in data studio
  • Embed external content
22) Youtube marketing
  • Introduction to YouTube Marketing
  • Set up an account
  • Upload videos
  • Video Optimization
  • Analyze competitor profile
  • Reverse youtube marketing
  • Video view tracking
23) Quora marketing
  • Introduction to Quora marketing
  • Importance of this platform for businesses
  • Increase website traffic 
  • Capture leads
  • Connect with thought leaders
  • Identify new opportunities for your business
24) Whatsapp marketing
  • Introduction to Whatsapp marketing
  • Importance for businesses
  • Generate business
  • Retain high-value customers
  • Create a buzz around your brand
  • Customer servicing
25) Online reputation management
  • Overview of ORM
  • Set objective
  • Perform an online reputation audit
  • Strategy to counter your critics
  • Turn negative customers into positive customers
  • Enhance brand image
26) Snapchat marketing
  • Overview of Snapchat
  • Stats about the platform
  • How to add friends 
  • Grow your following
  • Schedule your snaps
  • Data analysis
27) Google Adsense
  • Overview of Google Adsense
  • Benefits of using Adsense
  • How it works
  • Set up of Google Adsense account
28) Freelancing projects
  • Importance of freelancing 
  • Know about the different platforms
  • Find your niche
  • Know your clients
29) writing resume for jobs
  • Importance of Resume
  • Difference between CV & Resume
  • Country specific resume
  • Structure of information
  • Do’s & Don’ts
  • Hierarchy of details
30) Marketing Tools
  • Best tools for different modules
  • Marketing hacks, tips & tricks
  • Plan & implement strategies for business
  • Resources for your use

DMPPC Course Highlights

Category:                        Premium+

Fees:                                ₹19,999

Modules:                         30

Lecture Delivery:           Online Live Classes

Course Duration:           4 Months

Accreditation:                16 Certifications

Languages:                     English & Hindi

                                Batches

Weekdays (Mon-Fri):    10.00am-12.00pm

                                          01.00pm-03.00pm

                                          04.00pm-06.00pm

Weekends (Sat-Sun):    10.00am-12.00pm

                                          01.00pm-03.00pm