Digital Marketing Premium Course

DMPC Curriculum

1) Introduction to Digital Marketing
  • What is Digital Marketing?
  • Why It is a Trending?
  • Chronology of Events in Order of their Occurance?
  • Core Concepts
  • Google Algorithm Updates
2) Responsive Website Architecture
  • How To Plan Website Structure
  • Pages Creation Through Web Builder
  • Set Proper Navigation Across Pages
  • Proper Use of Title, Headings, Font, Size etc.
3) Search Engine Optimization
  • How Google and Other Search Engines Work
  • How To Perform Keyword Research
  • Google Hacks to Improve Your Search Ranking
  • Title, Head, & Meta tags for website
  • Image & Video optimization
  • Link Building
  • Robots.txt and XML Sitemap
  • Google’s latest Algorithms 2020
  • Website Audit
4) Creative Infographics
  • Plan & Create Creatives 
  • Text to Image Ratio
  • Proper Use of CTA
  • Use of Most in Use Creative Designing Tools
5) Search Engine Marketing
  • Understand & Create Customer Journey 
  • Keyword Research & Planning
  • Remarketing, RLSA & Dynamic Targeting
  • Shopping PLA Ads
  • Smart Display Campaigns
6) Facebook Marketing
  • Business Page Set up
  • Content Planning & Creation
  • Posts Sharing & Scheduling
  • Planning Customer Engagement
  • Facebook Advertising & Optimization
  • How to increase likes of the Facebook business page?
7) Instagram Marketing
  • Why Instagram & How To Get Started?
  •  How to Create an Instagram Business Profile
  • Top 10 Things to Post on Instagram and When to Post!
  • Instagram Captions & Hashtags
8) Twitter Marketing
  • What to Tweet + How to Interact on Twitter
  • How to Grow your Twitter Following
  • Twitter Reporting + Analytics
9) Pinterest Marketing
  • Introduction
  • Pinterest Product Pins + Rich Pins
  • Pinterest Audiences
  • Pinterest Analytics
10) LinkedIn Marketing
  • Create and Optimize Personal
    LinkedIn Profile
  • Create a LinkedIn Company/Business Page
  • Set up Company Showcase Page
11) Email Marketing
  • How to write effective content
  • Gain leads through nurturing Email Marketing Strategies for B2B & B2C businesses
  • Drip Email Campaigns
  • Best Email Templates for Communication
12) Data Analytics & Reporting
  • Understanding Big Website Data Through Google Analytics
  • User Activities Tracking on Website  through Google Tag Manager
  • Insights on the Audience for Better Targeting
  • Understanding User Flow & how to create Industry-wide reports
13) Lead Generation
  • Understanding the Conversion Strategy
  • Important Conversion to Inbound Customers
  • Build Effective Conversion Path
  • Creating Lead Gen Forms
  • Capturing Lead through Social Media
  • Building Landing Pages
14) Inbound Marketing
  • Overview of Inbound Marketing
  • Circular Inbound Model
  • Combining Funnel & Circular Inbound Model
  • Know your brand purpose
  • Create an ideal buyer persona
  • Set buyers journey for business
  • Bring the audience to home, catalog or product pages
15) CMS Management
  • Understanding the dashboard
  • Hands-on experience on different tabs & options available
  • Selection of Best Plugins
  • Manage pages, posts & media files
  • Get audience insights directly from the dashboard
  • Manage SEO from one place
  • Secure data transfer 
  • Manage backup of the website

DMPC Course Highlights

Category:                        Premium

Fees:                                ₹9,999

Modules:                         15

Lecture Delivery:           Online Live Classes

Course Duration:           2 Months

Accreditation:                12 Certifications

Languages:                     English & Hindi

                                Batches

Weekdays (Mon-Fri):    10.00am-12.00pm

                                          01.00pm-03.00pm

                                          04.00pm-06.00pm

Weekends (Sat-Sun):    10.00am-12.00pm

                                          01.00pm-03.00pm