Online Advertising Course
This course is designed to provide comprehensive training on Google Adwords. This power-packed course will provide you with learning on different sets of ads that can be run to promote business and offerings. Here step-by-step, you learn how to set the different types of ad campaigns with the right targeting, budget, content and also understand, how to optimize those ads on various parameters. Training will cover knowledge on basics to advanced level concepts so that one can get an understanding of all-inclusive facets of online advertising.
Key Features of OA Course
- Learn about Search, Display, Mobile, App, Shopping, Video Ads.
- These courses cover the entire spectrum of online advertising.
- You learn how to add product/services on Google merchant centre and then fetch the information from there into the Ad account
- Optimizing campaigns to get maximum conversion and higher RoI
Learning Outcomes
- Better understanding of the Ad Campaigns.
- Skills in professional ad structuring, product management, targeting and remarketing
- Expertise on how to write a successful ad copy
- Greater insights on how to do A/B or split testing with different ads
- Understanding on analysis of ad performance
- Proficiency in using ad-scripts to semi automate the ad campaigns
- Better management of product and services on merchant centre
Eligibility Criteria for the OA Course
- Course can be availed by Students, Entrepreneurs, and Professionals
- One must need to have basic computer and Internet surfing skills
- One must have academic qualifications of SSC (10th) atleast.
Industry Certifications
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping Ads
- Google Ads Measurement
- Google Ads Mobile
- Google Ads Apps
- Aurafic Academy Certification
OA Course Highlights
- Certifications: 8
- Skill Level: Advanced
- Mode of Training: Online / Offline
- Topics: 20
- Language: Hindi / English
- No.of Hours: 20 Hours
- Fees: INR 8,000
OA Course Curriculum
- Fundamentals of Online Advertising
- Campaign Planning & Execution
- Writing different Ad copies
- Setting the daily / monthly budget
- Setting the customer targeting
- Researching the keywords
- Tracking tag implementation
- A/B Testing
- Designing the Landing Page
- Setting the redirection path
- Setting the conversions / audience
- Setting Google Merchant Centre
- Connnecting Analytics with Adwords
- Setting the manager account
- Performance analysis
- Conversion Rate Optimization
- Prevent fake clicks or click fraud
- Ad Automation
- Leads Generation & Nurturing
- Remarketing Campaigns
Ready to get started?
Get in touch and take a free demo session