DMPC Curriculum
1) Introduction to Digital Marketing
- What is Digital Marketing?
- Why It is a Trending?
- Chronology of Events in Order of their Occurance?
- Core Concepts
- Google Algorithm Updates
2) Responsive Website Architecture
- How To Plan Website Structure
- Pages Creation Through Web Builder
- Set Proper Navigation Across Pages
- Proper Use of Title, Headings, Font, Size etc.
3) Search Engine Optimization
- How Google and Other Search Engines Work
- How To Perform Keyword Research
- Google Hacks to Improve Your Search Ranking
- Title, Head, & Meta tags for website
- Image & Video optimization
- Link Building
- Robots.txt and XML Sitemap
- Google’s latest Algorithms 2020
- Website Audit
4) Creative Infographics
- Plan & Create Creatives
- Text to Image Ratio
- Proper Use of CTA
- Use of Most in Use Creative Designing Tools
5) Search Engine Marketing
- Understand & Create Customer Journey
- Keyword Research & Planning
- Remarketing, RLSA & Dynamic Targeting
- Shopping PLA Ads
- Smart Display Campaigns
6) Facebook Marketing
- Business Page Set up
- Content Planning & Creation
- Posts Sharing & Scheduling
- Planning Customer Engagement
- Facebook Advertising & Optimization
- How to increase likes of the Facebook business page?
7) Instagram Marketing
- Why Instagram & How To Get Started?
- How to Create an Instagram Business Profile
- Optimize your Instagram Bio & Profile Image
- Top 10 Things to Post on Instagram and When to Post!
- Instagram Captions & Hashtags
8) Twitter Marketing
- Twitter Basics + Optimizing your Twitter
- What to Tweet + How to Interact on Twitter
- Twitter Hashtags & Trends
- How to Grow your Twitter Following
- Twitter Reporting + Analytics
9) Pinterest Marketing
- Introduction
- Pinterest Product Pins + Rich Pins
- Pinterest Tag + Events
- Pinterest Audiences
- Pinterest Analytics
10) LinkedIn Marketing
- Create and Optimize Personal
LinkedIn Profile - Create a LinkedIn Company/Business Page
- Set up Company Showcase Page
- LinkedIn Groups
11) Email Marketing
- How to write effective content
- Gain leads through nurturing Email Marketing Strategies for B2B & B2C businesses
- Drip Email Campaigns
- Best Email Templates for Communication
12) Data Analytics & Reporting
- Understanding Big Website Data Through Google Analytics
- User Activities Tracking on Website through Google Tag Manager
- Insights on the Audience for Better Targeting
- Understanding User Flow & how to create Industry-wide reports
13) Lead Generation
- Understanding the Conversion Strategy
- Important Conversion to Inbound Customers
- Build Effective Conversion Path
- Creating Lead Gen Forms
- Capturing Lead through Social Media
- Building Landing Pages
14) Inbound Marketing
- Overview of Inbound Marketing
- Circular Inbound Model
- Combining Funnel & Circular Inbound Model
- Know your brand purpose
- Create an ideal buyer persona
- Set buyers journey for business
- Bring the audience to home, catalog or product pages
15) CMS Management
- Understanding the dashboard
- Hands-on experience on different tabs & options available
- Selection of Best Plugins
- Manage pages, posts & media files
- Get audience insights directly from the dashboard
- Manage SEO from one place
- Secure data transfer
- Manage backup of the website
DMPC Course Highlights
Category: Premium
Fees: ₹9,999
Modules: 15
Lecture Delivery: Online Live Classes
Course Duration: 2 Months
Accreditation: 12 Certifications
Languages: English & Hindi
Batches
Weekdays (Mon-Fri): 10.00am-12.00pm
01.00pm-03.00pm
04.00pm-06.00pm
Weekends (Sat-Sun): 10.00am-12.00pm
01.00pm-03.00pm